With over 20 years of executive experience, including almost a decade at American Express, Lissa Ferrell brings both a wealth of leadership experience and a unique skill set to the table. She founded LJF Consulting to pursue her passion of helping people and businesses thrive in a highly competitive environment. Her high-profile portfolio displays diversity of clients in multifaceted industries including hospitality, entertainment, health care, civic, sports, and education.

Lissa’s approach to any new client is completely agnostic, knowing and understanding that each situation is completely different, and challenged by a unique set of circumstances and variables. She develops strategy by asking a simple, powerful question: “What do You Want to Achieve?” A custom plan is developed from the answer, using her clients’ core values and convictions to help formulate a roadmap to success. Whether the need is systems integration, staff or board training, marketing, philanthropic development, or any other challenge that stands between where a company is, and where it aspires to be, Lissa and her team are prepared to put their experience to work.